TaylorMade Growth Story

Finding the hidden growth opportunities can sound impossible but TaylorMade CEO Mark King proved it can be done. Under his leadership, once-laggard TaylorMade-adidas Golf experienced unprecedented growth, from $300 million to over $1 billion in sales in less than a decade and is now the industry leader. What’s more, it was achieved in what has long been considered a “no-growth” industry. A veteran of the golf equipment industry, King was named Golf Executive of the Year in 2002 and served as chairman of the National Golf Foundation from 2004 to 2006. He has consistently been named by Golf Inc. magazine as one of the 10 most powerful people in golf and has been featured in some of the nation’s top business magazines such as The Harvard Business Review, Fortune and Brandweek. Asserting that growth is a cultural mindset that must be infused into the bloodstream of every organization, King believes in setting goals and allowing people to drive the “how”. A phenomenally engaging speaker, King’s first-person lessons on how to challenge your people to excel beyond expectations, achieve astounding results and change the rules of the game are positively energizing.