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Pre-Conference Session II

December 13, 2017, 2:30pm–3:30pm

Firm of the Future

The Firm of 2025

Presented by Gale Crosley

Executive Level Marketing Track

Innovation Workshop Part II: Building an Evolving Marketing Team

In this state of constant change, you have to build a marketing team and/or resources that will change with you. What does that look like? What do you do in-house and what do you outsource? How do you manage specialized staff when you don’t understand completely how they do what they do? How do you manage constant change amongst staff and keep them motivated?

Business Development Track