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Pre-Conference Session III

December 13, 2017, 3:45pm–4:45pm

Firm of the Future


Executive Level Marketing Track

Innovation Workshop Part III: Understanding What Innovation is Happening

Innovation is a hot topic in this industry, but who is innovating what? And how? In this session, we'll talk about the types of innovation occurring: disruptive, entirely new, and new to a firm (pros/cons of each). What does the process of innovation look like and how are firms adopting it to work for them? This session will include heavy discussion with peer-to-peer sharing of what they have innovated – both successes and failures.

Business Development Track