Designed to be Different!

By Gary Shamis | December 14, 2011 |

Why is Winning Is Everything different? Why should you attend?

I know we all deal with how to differentiate our CPA firms from our competitors, to me, this has always been one of the most difficult challenges in my career. We all know that there is a big difference, but how do you demonstrate it? Nobody says their client service is “just ok” and nobody says that they are “pretty good” in tax. We all make the same statements and hope that we can somehow make the difference apparent.

I think the same is true for the CPA Firm Management Conference business. There are several out there and the choices seem to be growing exponentially over the past few years. I have been a student of these conferences for over 20 years, and have been to just about every flavor. However, there was always something missing, I was always looking for something more, something different to help me push my practice to the next level.

So this is exactly why you should attend Winning Is Everything—it is designed to be different. The biggest difference is the perspective of looking out at the business world as examples of how we can improve our practices rather than an internal look from industry consultants and managing partners. For example, this year one of our keynote speakers is Mark King, the CEO of TaylorMade-adidas. Mark took a fledgling golf company and turned it into the industry leader in a very short period of time with some groundbreaking technology and design changes. A few years back we had Billy Beane, the General Manager of the Oakland A’s, famous for the book (and now the Oscar-contending movie) “Money Ball”. This perspective was, perhaps, a new way for us to evaluate talent in our firms. [Read more history of the conference.]

There is a lot to be learned from outside our profession, it just takes an open mind. We are focused on bringing in experts and minds that have successfully solved many of the problems that our firms are facing today. Hopefully when you consider where to spend your dollars in practice management conferences you will notice that there is difference in the Winning Is Everything Conference.

Since Gary became managing partner of Saltz, Shamis & Goldfarb, Inc. two decades ago, the firm has changed dramatically. By taking an entrepreneurial approach to the management of this accounting firm, he has developed SS&G into one of the largest and fastest growing independently owned accounting/business service firms in the country. During his tenure, the firm has grown at a rate of 20% per year to become one of the largest independently owned accounting firms in the nation.

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