Chris is the Chief Marketing Officer for Peterson Sullivan and serves on the firm’s Management Team. She is responsible for planning and implementing practice growth programs, both short and long range, targeted toward existing and new markets to achieve the revenue goals for the firm. Chris plays a critical and integral role in the firm’s future.
Chris sets the strategic direction and is accountable for the firm’s marketing, business development, industry specialization, and communication platforms. She is proficient in her ability to drive healthy growth by identifying opportunities, building effective teams, and developing a practice development culture.
Executing successful business development and marketing programs in financial service firms is Chris’ professional passion. She has more than 26 years of sales and marketing experience earned in software, manufacturing/distribution, investment banking, and accounting environments. She has a zeal for delivering fresh, innovative solutions and enthusiasm for working in communicative and collaborative environments.