For over 25 years, Eric Webb has been an innovative and visionary marketing executive with demonstrated success cultivating new business opportunities, increasing brand awareness, and delivering sustainable growth for professional services, major league sports, real estate, manufacturing, hospitality, and consumer products companies. He has developed strategies and marketing automation that align to the executives’s buying decision process, by creating strategies and infrastructure that support a company’s business objectives. Eric is a strategic leader who maximizes social media, SEO, SEM, content marketing and time-tested channels to develop branding, lead generation and sales solutions for startup, midsize, and global Fortune 1000 companies.
Currently the President of ClearChoice Member Purchase Program (goclearchoice.com), he has leveraged content marketing and marketing automation to keep a steady pipeline of opportunities, while building an e-commerce engine for this start up. As Senior Director of Corporate Brand and Marketing for McGladrey (2002 - 2014), he increased the level of marketing sophistication with marketing automation, content marketing, a new website and branding design, while building a team of marketing professionals that improved lead development by over 300%. Previous employers include the Chicago White Sox, RainSoft Water Treatment Systems and Mypoints.com to name a few. Eric has a B.S. in Advertising from the University of Texas at Austin, and a Masters Degree from Roosevelt University in Chicago.