Hi there, I’m Kat Kocurek, VP of Marketing at Inavero. In case you’re not familiar, Inavero is a leading provider of service quality research and client satisfaction surveys for accounting firms. You may have also heard of our annual ‘Best of Accounting’ award program, which recognizes accounting firms that have demonstrated exceptional service quality based exclusively on ratings provided by their clients. At our core, Inavero’s mission is to help accounting firms place client satisfaction at the heart of their growth strategy.
As VP of Marketing, I have the immense fortune of working with a world-class group of marketing, research, and business development professionals to orchestrate Inavero’s organizational growth strategy. On any given day you’ll find me analyzing our latest buyer behavior research, developing resources and reporting for distribution to our key audiences, and working with our business development team to improve prospective clients’ experience with our brand (and elevate their understanding of how we can help them).
I’m thrilled to be moderating the Marketing & Business Development joint luncheon at Winning is Everything. Together we’ll learn from industry leaders about strategies that facilitate synergies between these two essential functions - an initiative that I like to call ‘shmarketing.’ From technology to process to philosophy (and everything in between) it should be an engaging event! Feel free to connect with me on LinkedIn or send me an email with questions or ideas for the panel.