Mishel is the Marketing Technology Manager for Armanino LLP, the largest consulting and accounting firm based in California. She brings 15 years of strategic business, marketing and design media experience to Armanino. Mishel lives and breaths technology and has spent the last 7 years focused on the design, implementation and integration of complex marketing technology platforms.
Mishel and her team manage the Armanino marketing technology stack that is built on Microsoft Dynamics CRM, Sitecore, and Eloqua. She is also happily in charge of scoping out new technology to meet the needs of a fast growing firm and marketing department.
Mishel started her career as an entrepreneur running a website and graphic design business with a focus on corporate branding. She then branched out and became the West Area Senior Designer for KPMG, Los Angeles, which included travel time up and down the Western seaboard building complex and beautifully designed proposals for the KPMG sales team.
Her volunteer activities include serving the Association for Accounting Marketing (AAM) organization as the former Website Committee leader and was the driving force behind launching the new AAM Website in 2013. She is now serving as the AAM Website Committee Co-Chair in an advisory role.
Mishel enjoys giving back to the tech community through her CRM User Group (CRMUG) membership. For the past 4 years, she has presented webinars and live sessions at various CRMUG conferences about marketing automation. She is a proud recipient of the 2016 CRMUG Granite Award for her contributions to this organization.