When Nicola dreamed of the stage growing up in England, it was not—perhaps surprisingly—one surrounded by professionals in the accounting industry. And yet you’ll find her at the Marketing and Business Development Joint Luncheon, by way of her adopted Pacific Northwest home, sharing her insights into improving your firm’s success by leveraging the natural synergy between BD and marketing. Nicola manages marketing operations for Portland, Oregon’s largest locally owned accounting firm, Perkins & Co. Working closely with her dynamic Director of Business Development, Nicola is Ginger to his Fred, a perfect partner in the BD-Marketing dance. Focusing first on collaboration and communication, Nicola’s team choreographs common-sense marketing with business development to keep Perkins soaring amidst stiff competition.
Understanding that compelling BD means always putting your best foot forward and that the finest opportunities for marketing come from happy clients (and employees!) this team is reveling in Perkins’ 10 years on the Portland Business Journal’s Most Admired firms list as well as gaining Inavero’s Best of Accounting™ award each year since its debut.
Outside of work, only the most fortunate catch Nicola on the dance floor, but feel free to ask her about her passion for writing, reading, skiing, concerts, and gin (in reverse order). If you ask, she’ll likely talk too much about whatever she’s currently watching on Netflix (if you’re not watching Mindhunters, you should be) and her cats Jeff and Scruff. She’s a lot less passionate about running, but you can ask her about that too.