Who’s Attending

Winning is Everything welcomes knowledge leaders and forward-thinking professionals who are ready to learn from other attendees and to educate their networking colleagues. Invitations are open to all firm leaders. Attendees include Managing Partners, Partners, CFOs, COOs, Marketing Executives, Business Developers, Firm Administrators, and HR Professionals from top CPA firms around the globe. So, whether you’re in charge of marketing, business development, HR, a niche area or the managing partner, we want to inspire, innovate and brainstorm with you. Bring your entire leadership team and join us as we help craft a winning game plan for the future of your firm!

Off-Season Updates and Winter League: How Have We Continued to Improve?

For the fifth consecutive year, we are partnering with the Association for Accounting Marketing (AAM) to incorporate their Executive Level Marketing Track including their wildly successful Business Development Track. Whether you are a partner in charge of firm growth or a dedicated professional, we've got the training tools you need to help you work toward your firm's growth goals. As well, Winning is Everything is expanding to incorporate a new track dedicated to our new Winner's Circle Awards. One session will be dedicated to each of our four award categories: Inclusion & Diversity, Women in Leadership, Technology, and Best Places for Millennials to Work. Winners of the awards will participate on a panel discussing the initiatives they implemented that made their firm stand out as a Winner. Get details on the awards and nominate your firm here. Advisory Board members partners in the industry will come together to discuss their shared vision for the future and the challenges they've faced in bringing those visions to reality - together. As well, WiE hosts Human Capital, Technology, Advisory Services and M&A Tracks. We've sourced the profession's most prominent authorities in the industry to bring you the practice management content your firm needs to succeed.