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Winning is Everything welcomes knowledge leaders and forward-thinking professionals who are ready to learn from other attendees and to educate their networking colleagues. Invitations are open to all firm leaders. Attendees include Managing Partners, Partners, CFOs, COOs, Marketing Executives, Business Developers, Firm Administrators, and HR Professionals from top CPA firms around the globe. So, whether you’re in charge of marketing, business development, HR, a niche area or the managing partner, we want to inspire, innovate and brainstorm with you. Bring your entire leadership team and join us as we help craft a winning game plan for the future of your firm!

The Industry's Winter Meetings: How Have We Continued to Improve?

To meet the changing learning needs of our industry, The Advisory Board has completely redesigned it's agenda and format. We've added another half day of content to the conference, more workshops to our General Sessions, andmore content from the members of The Advisory Board. For the sixth consecutive year, we are partnering with the Association for Accounting Marketing (AAM) to incorporate their Executive Level Marketing Track including their wildly successful Business Development Track. Whether you are a partner in charge of firm growth or a dedicated professional, we've got the training tools you need to help you work toward your firm's growth goalsAs well, WiE hosts Talent, Technology & Innovation, Business Development and Marketing Tracks. We've sourced the profession's most prominent authorities in the industry to bring you the practice management content your firm needs to succeed.